Peer-Reviewed Publications

How Social Media and Flexible Work Arrangements Harden Salespeople to Abusive Supervision (2024), Industrial Marketing Management, 121(3), 146-159, with Riley Dugan, Ashish Kalra, Na Young Lee, and Sangsuk Yoon [Paper].

Research supports the role of leaders in driving positive sales outcomes. However, while scholars have extensively analyzed the effects of positive leadership styles, the impact of negative managerial behaviors has received comparably scant attention. Grounded in job demands-resources theory (JD-R), we propose a conceptual framework that examines the effect of abusive supervision on job embeddedness and subsequent turnover intentions. Using unique panel data from 237 business-to-business (B2B) salespeople, we find that abusive supervision results in higher turnover intentions, and that this effect is explained partially by reduced job embeddedness. What can be done, then, to curb these effects and harden salespeople to the threat of challenging leadership? Our results indicate that the provision of two critical job resources — workplace social media (i.e., digital communication-based platforms) and flexible work accommodations (i.e., idiosyncratic deals) — jointly mitigate the negative effect of abusive supervision on salespeople’s sense of workplace attachment. We conclude our research with implications and directions for future researchers interested in uncovering additional ways to reduce the pernicious impact of abusive supervisory environments on salesperson well-being.

Real Men Don’t Share (Online): Perceived Neediness and the Frequent-Posting Femininity Stereotype (2024), European Journal of Marketing, 58(2), 572-589, with Nathan B. Warren [Paper].

Abstract: We theorize and demonstrate evidence of a frequent-posting femininity stereotype: All else being equal, men who post more often on social media are considered more feminine than those who seldom post. Because online posting is associated with attention-seeking, we posit that the frequent-posting femininity stereotype is explained by the poster’s perceived neediness (i.e. a desire for external validation), a trope that falls within the communal orientation of feminine gender performance. Drawing on the theory of precarious manhood — the idea that idealized masculinity is difficult to attain and easy to lose – we suggest that posting frequently online comes with a critical degree of embedded stigma and can change gender perceptions of men but not women.

Weighing People Rather Than Food: A Framework for Examining External Validity (2020), Perspectives on Psychological Science, 15(2), 483-496, with Caitlin M. Loyka, John Ruscio, Lindsey Hatch, Brittany Wetreich, and Amanda Zabel [Paper].

Abstract: Research training in psychological science emphasizes common threats to internal validity, with no comparably systematic or rigorous treatment of external validity. Trade-offs between internal and external validity are well known in some areas (e.g., efficacy vs. effectiveness studies in clinical psychology), less so in others (e.g., forensic research on eyewitness identification, false memories, or confessions). We present a framework for examining external validity grounded in four domains—populations, settings, outcomes, and timeframes—that can be used to enhance the generalizability of findings. We discuss this framework and then illustrate its use by reviewing mindless eating interventions intended to help people lose weight. Research in this published literature seldom samples from appropriate populations (e.g., overweight or obese individuals) or measures appropriate outcomes (e.g., weight change) in appropriate settings (e.g., the home) over appropriate timeframes (e.g., sustained interventions with follow-up) to determine whether practical advice is empirically supported. In their applied work, we encourage psychological scientists to design studies, analyze data, and report findings with greater attention to external validity to demonstrate, rather than assume, the generalizability of findings to the intended populations, settings, outcomes, and timeframes. Editors and reviewers can hold investigators accountable for doing so.

Working Papers

Consumer Activism in the Metaverse: A Framework for Virtualized Protest as Playful Resistance, with Markus Giesler, under second-round review at the Journal for the Association of Consumer Research.

Vicarious Consumption in the Digital Age, with Josh Lundberg and John Peloza, under first-round review at the Journal of Marketing Research.

The Double-Edged Impact of Brand Activism on Prosocial Behavior, with Sokiente W. Dagogo-Jack and Lea Dunn, under first-round review at Communications Psychology.

Less Is More: How Single-Modality Content Presentation Cultivates Digital Sensory Experiences, with Na Young Lee, Kevin H. Park, Alex R. Zablah, preparing for submission to the Journal of the Academy of Marketing Science.