At the core of my teaching is a deep commitment to the lives of my students.
I use equal parts rigor and compassion to foster stimulating discussion, powerful community, and a willingness to express authenticity. My philosophy stems from a desire to help students develop a clear vision of success and fulfillment in marketing over the course of a lifetime—and the venturousness to pursue such bold paths ahead.
I currently teach Buyer Behavior, Market Analysis, and Social Media Marketing. I also mentor select undergraduate students in conducting independent consumer research.
I have received high teaching evaluations in physical and virtual class formats (avg. score = 4.78/5.00) and was awarded the Robin and Roger Best Teaching Award from the Lundquist College of Business in 2019.
Talk Nerdy to Me
On the first day of every term, I ask my students to tell me the subjects about which they are the “nerdiest.” This simple question has proven to be an effective gateway into learning more about my students’ most fundamental beliefs, motivations, and values, as well as a signal that my classroom is a place to feel seen and understood. In this way, no class of mine is ever quite the same. I aim to build immersive co-creative learning experiences, where lessons are uniquely structured around the fascinating areas of life my students find the most engaging and perplexing.
A South Park-Style Pedagogy?
The animated comedy South Park is famous for its uncanny ability to address topical trends as they occur in real-time. This is because the program relies on a tight production schedule — episodes begin preparation only about a week before they air. This allows the show to feel “fresh” and “current” in ways not typically undertaken in the high-risk television entertainment industry. My teaching has a similar level of commitment to “meeting the moment.” I will adjust slides the night before a lecture if I feel a breaking story in the news would serve as a better example for a given concept than what I had used before.
Think of Data as Storytelling
I aim to help students reframe “data” as a form of storytelling. This idea has been discussed for many years by organizations like Harvard Business Review, Forbes, and Microsoft — and for good reason. “Storytelling” is a critical way to think about how marketing research should be communicated. Namely, what is the broader narrative that qualitative and quantitative insights can bring to the surface? Not only is this perspective valuable for translating research findings to external stakeholders, but it further serves to “humanize” the often-stilted image that students tend to have about data-driven inquiry.
Class Client (Fall '22): A local manufacturer of DIY home maintenance products.
Class Client (Spring '23): A local athletics store specializing in running apparel.
Class Client (Fall '23): A multi-location taproom founded in Maria Stein, OH.
Class Client (Spring '24): Founders of Miami Valley's legacy multicultural festival.