Teaching — Andrew Edelblum, Ph.D.

At the core of my teaching is a deep commitment to the lives of my students.

I use equal parts rigor and compassion to foster stimulating discussion, powerful community, and a willingness to express authenticity. My philosophy stems from a desire to help students develop a clear vision of success and fulfillment in marketing over the course of a lifetime—and the venturousness to pursue such bold paths ahead.

I currently teach Buyer Behavior, Market Analysis, and Social Media Marketing. I also mentor select undergraduate students in conducting independent consumer research.

I have received high teaching evaluations in physical and virtual class formats (avg. score = 4.78/5.00) and was awarded the Robin and Roger Best Teaching Award from the Lundquist College of Business in 2019.

Talk Nerdy to Me

On the first day of every term, I ask my students to tell me the subjects about which they are the “nerdiest.” This simple question has proven to be an effective gateway into learning more about my students’ most fundamental beliefs, motivations, and values, as well as a signal that my classroom is a place to feel seen and understood. In this way, no class of mine is ever quite the same. I aim to build immersive co-creative learning experiences, where lessons are uniquely structured around the fascinating areas of life my students find the most engaging and perplexing.

A South Park-Style Pedagogy?

The animated comedy South Park is famous for its uncanny ability to address topical trends as they occur in real-time. This is because the program relies on a tight production schedule — episodes begin preparation only about a week before they air. This allows the show to feel “fresh” and “current” in ways not typically undertaken in the high-risk television entertainment industry. My teaching has a similar level of commitment to “meeting the moment.” I will adjust slides the night before a lecture if I feel a breaking story in the news would serve as a better example for a given concept than what I had used before.

Think of Data as Storytelling

I aim to help students reframe “data” as a form of storytelling. This idea has been discussed for many years by organizations like Harvard Business Review, Forbes, and Microsoft — and for good reason. “Storytelling” is a critical way to think about how marketing research should be communicated. Namely, what is the broader narrative that qualitative and quantitative insights can bring to the surface? Not only is this perspective valuable for translating research findings to external stakeholders, but it further serves to “humanize” the often-stilted image that students tend to have about data-driven inquiry.

"I absolutely love all of the content and topics discussed in Andrew’s lectures and often find many of the theories discussed to be trends I notice and can see in play on an everyday basis! "
"Professor Edelblum takes pride in teaching. He truly cares about his students and wants them to succeed in the classroom."
"Best professor I have ever had and stimulated my learning and interest in the class. Treated all students as adults, which I feel rarely happens in undergraduate classes."
"Professor Edelblum created a healthy environment. Every student shared ideas and opinions in the class, which was all voluntary! Unheard of anymore."
"Best professor ever! So grateful to have gotten the opportunity to learn from him, and I don't say this lightly."
"Professor Edelblum is my favorite teacher I've had in three years. He was amazing. He made a three-hour class feel like an hour."
"It's refreshing to see a professor actually in love with what they're teaching and show that. By far one of my favorite classes."
"Professor Edelblum is the best professor I have had in my whole education. He deeply cares about his students, what we are up to, and how we are feeling every day."
"He is the first professor I've had that can relate to students so much and make class fun while simultaneously effectively teaching us."
"Your passion was unreal. It kept me energized, engaged, interested, and wanting to learn and try even harder. You are a top-class professor, and it’s people like you who make the world a better place."

Fostering Equity and Inclusion

To say I value diversity, equity, and inclusion would be a critical understatement. These principles guide my research and teaching, not because I seek merely to follow institutional standards, but because I have committed my life to furthering a vision of a world in which everyone feels they belong.

Talking about our diverse life experiences can bring us closer together, illustrate the unique realities we face, and reveal new pathways to consider and investigate in the marketing decision-making process. I believe that through discussion and research, we can interrogate inequity in business and explore ways to responsibly harness the power of marketing to foster a better world.

The process of supporting historically marginalized communities begins at the top. I vow to continue using my platform as a researcher and instructor to amplify the voices of all my students and colleagues. This is about more than creating safe spaces. My commitment to diversity envisions compassion, wellness, and innovation as chief outcomes in the classroom and the field at large.

Class Client (Fall '22): A local manufacturer of DIY home maintenance products.

Class Client (Spring '23): A local athletics store specializing in running apparel.

Class Client (Fall '23): A multi-location taproom founded in Maria Stein, OH.

Class Client (Spring '24): Founders of Miami Valley's legacy multicultural festival.

At the core of my teaching is a deep commitment to the lives of my students.

Talk Nerdy to Me

A South Park-Style Pedagogy?

Think of Data as Storytelling

"I absolutely love all of the content and topics discussed in Andrew’s lectures and often find many of the theories discussed to be trends I notice and can see in play on an everyday basis! "

"Professor Edelblum takes pride in teaching. He truly cares about his students and wants them to succeed in the classroom."

"Best professor I have ever had and stimulated my learning and interest in the class. Treated all students as adults, which I feel rarely happens in undergraduate classes."

"Professor Edelblum created a healthy environment. Every student shared ideas and opinions in the class, which was all voluntary! Unheard of anymore."

"Best professor ever! So grateful to have gotten the opportunity to learn from him, and I don't say this lightly."

"Professor Edelblum is my favorite teacher I've had in three years. He was amazing. He made a three-hour class feel like an hour."

"It's refreshing to see a professor actually in love with what they're teaching and show that. By far one of my favorite classes."

"Professor Edelblum is the best professor I have had in my whole education. He deeply cares about his students, what we are up to, and how we are feeling every day."

"He is the first professor I've had that can relate to students so much and make class fun while simultaneously effectively teaching us."

"Your passion was unreal. It kept me energized, engaged, interested, and wanting to learn and try even harder. You are a top-class professor, and it’s people like you who make the world a better place."

Fostering Equity and Inclusion